Squarespace & WordPress Web Designer in Central Mass

Custom Websites for Small Businesses

Strategic, SEO-friendly websites that tell your story and attract your ideal customers. Ready to grow your business online?

Julianna, owner of Studio 3 Elm, a Squarespace and WordPress website design studio, smiles while holding her Macbook.

Real websites built for real Massachusetts businesses.

See the local businesses that have trusted Studio 3 Elm to design their online presence.

Custom Website Design for Local, and Family-Owned Businesses in Massachusetts

We specialize in building custom Squarespace and WordPress websites for small and family-owned businesses throughout Massachusetts, and New England.

Our SEO-optimized websites are designed to truly showcase your brand. Every project starts with understanding how your customers actually search for a business like yours, what makes you different from the next company that comes up in that search, and then building a site that makes your message clear in the first three seconds someone lands on it.

This means clean design, but also the technical groundwork most small business owners never see: fast load times, mobile-first layouts, and SEO built in from the start. Are you ready to start attracting more customers?

Four tablets displaying different examples of Squarespace and WordPress websites designed by local Massachusetts web designer.

Squarespace and WordPress Website Design Packages

Your website is a powerful tool to drive your business.

With a focus on conversions, we design custom Squarespace and WordPress websites that seamlessly merge aesthetic with user experience. The result is a beautifully crafted website that aligns with your unique brand, and grows your business.

Squarespace Packages


01. Custom Squarespace Design Package

A fully custom Squarespace website built around your business and brand identity; not a template.

✓ Custom 5-page website
✓ On-page SEO
✓ Mobile-responsive design
✓ Social media integration
✓ Free training & support

02. The Essentials Website Package

A fast, professionally customized Squarespace website for businesses just getting started.

✓ Choice of 2 templates
✓ Custom branding applied
✓ Mobile-responsive
✓ Fast turnaround

An arrangement of tablets displaying various pages of the custom Squarespace website designed for Worcester construction company JAM Corporation.

Wordpress Package


01. Custom WordPress Design Package

A fully custom WordPress website built around your business and brand identity; not a template.

✓ Custom 5-page website
✓ On-page SEO
✓ Mobile-responsive design
✓ Social media integration
✓ Free training & support

Screenshots, tablet views, and a mobile view of a custom WordPress website designed for a Bellinham, MA advertizing agency.

Not sure if Squarespace or WordPress is right for your business?

No problem! I can help you decide through a free consultation call.

  • "Julianna just finished our website redesign and we couldn’t be happier! Her process was very easy for us to follow and super efficient. She gave us exactly what we wanted!! I highly recommend Studio 3 Elm and we can’t wait to do our next project with her."

    —Ian Pullen | The Reliable Dog | Falmouth, MA

  • “Julianna is a true professional who took my vision for my hardwood flooring business and turned it into a stunning website. The design is not only beautiful but also incredibly user-friendly, which has already started attracting more customers”

    Greg Selby | Finish First Floors | Millbury, MA

  • "From the initial design consolation down to even after the site launched, Julianna was so attentive and patient to ensure the website was everything we wanted. We HIGHLY recommend Studio 3 Elm for anyone looking for a stress & hassle free experience."

    —Ashley Merrick | JAM Corporation | Worcester, MA

Your Website in 4 Simple Steps

01. Discovery

We start with a free consultation to understand your business, goals, and vision, and figure out which package actually fits what you need.

02. Design

I build a custom site designed specifically for your brand and audience, not a stock layout with your logo and pictures swapped in.

03. Review & Refine

You review the site and request changes. I revise until you're fully satisfied.

04. Launch & Grow

Your site goes live, with training so you can manage updates confidently, plus ongoing support when you need it.

Script text stating "Meet Julianna".

Helping Massachusetts Businesses Thrive

Studio 3 Elm website designer Julianna sits at her office desk in Northbridge, MA behind her open laptop in a light blue sweater.

I'm Julianna, owner and designer at Studio 3 Elm. I build custom Squarespace and WordPress websites for small and family-owned businesses across Massachusetts. In a crowded online world, your digital presence needs to stand out. My strategic designs are rooted in customer experience and local search optimization to convert site visitors into customers.

I'm a certified Squarespace Circle Member and a graduate of the Square Secrets and Square Secrets Business programs. Those credentials are part of how I stay current on design, SEO, and what actually works for small business owners.

I work directly with each client from first consultation through launch. You'll always know who you're working with and where your project stands.

Frequently Asked Questions

How long does the process take?

1

Squarespace builds (10 pages or fewer) take 3–4 weeks. WordPress builds take 5–6 weeks. Add 1–2 weeks if your package includes Local SEO extras like additional landing pages or blog setup.


How soon could our project start?

2

Most projects book a couple weeks out, but contact me for my current booking schedule.


What's the difference between the Essentials, Custom, and Local SEO packages?

3

Essentials is a customized template — best for new businesses that need to launch fast and are comfortable providing their own copy and photos. Custom Website Design is a fully custom-built site with on-page SEO — the right fit for most established small businesses. The Website + Local SEO package includes everything in Custom, plus schema markup, Google Business Profile optimization, extra local landing pages, and blog setup — built for businesses ready to actively compete for local search visibility.


Should I use Squarespace or WordPress?

4

Squarespace is a great fit if you want to make minor updates yourself, want built-in support, and don't need custom functionality. WordPress makes sense when a business needs specific plugins or functionality Squarespace doesn't support — I typically recommend it only when there's a clear functional need. I'll help you decide during the consultation.


How will a new website help me attract more customers?

5

Every site is built with local SEO fundamentals in place, written to convert visitors, and structured so search engines and AI tools alike can clearly understand what your business does and where you're located. That means better visibility in Google search, clearer calls to action, and a mobile-friendly experience that doesn't lose customers on their phones.