Website Design Portfolio: Real Examples from Massachusetts Small Businesses
Explore real website and branding projects designed for small and family-owned businesses across Central Massachusetts. Each custom Squarespace and WordPress website showcases how thoughtful design, strategic SEO, and user-focused functionality work together to help local businesses attract customers and grow online.
From Worcester to Grafton, Northbridge to Millbury, these projects represent partnerships with businesses just like yours, proving that professional web design is within reach and delivers real results.
Find out more about the packages we offer:
Why These Websites Work
Every website in my portfolio is built with three goals in mind: attracting the right customers through local SEO, converting visitors into leads with strategic design, and making it easy for business owners to manage their own content. Here's what makes these Massachusetts small business websites successful:
Local SEO Optimization – Each site ranks higher in Google searches for their specific service area, helping customers find them when searching for "near me" or location-based queries across Worcester County and Central MA.
Mobile-First Design – With most searches happening on mobile devices, every website is fully responsive and optimized for seamless browsing on phones and tablets.
Clear Calls-to-Action – Strategic placement of contact forms, phone numbers, and booking buttons guide visitors to take action, turning browsers into customers.
Brand Consistency – From color palettes to typography, each website reflects the unique personality of the business while maintaining professional credibility.
Fast Loading Speed – Optimized images and clean code ensure fast load times, improving both user experience and search engine rankings.
Website Design Projects for Central Massachusetts Businesses
Website Design for The LIFE System Biofeedback
Squarespace Website Design | Hopedale, MA
The LIFE System Biofeedback provides stress relief wellness services using advanced biofeedback technology. The website needed to educate visitors about complex wellness concepts while creating a welcoming, trustworthy environment that encourages appointment bookings with this Hopedale, MA based business.
Key Features:
Clean, intuitive navigation guiding visitors through biofeedback services and benefits
SEO optimization for The LIFE System, Biofeedback, and holistic wellness searches
Mobile-responsive design for clients researching wellness solutions on any device
Easy-to-find contact information
Professional imagery reflecting their holistic, client-centered approach
Challenge/Result: Create an approachable website that explains complex wellness technology without overwhelming visitors, resulting in a welcoming site that guides visitors from initial to interest to booking a biofeedback session.
Website Design for JAM Corporation
Squarespace Website Design | Worcester, MA
JAM Corporation provides landscape construction services throughout Worcester County and Massachusetts. Their complete website redesign focused on delivering a fresh, modern aesthetic with streamlined navigation that makes it easy for property owners to explore services and request quotes.
Key Features:
Modern, professional design reflecting their commitment to quality craftsmanship
Intuitive navigation structure organizing landscape construction services clearly
Mobile-optimized for homeowners and property managers searching on phones
Service area targeting for Worcester County and Central Massachusetts communities
Strategic calls-to-action converting visitors into qualified leads
Challenge/Result: Provide a complete visual refresh while improving user experience through better navigation, resulting in a website that showcases their expertise and generates quality inquiries.
Website Design for Cinema Marketing Group
WordPress Website Design | Bellingham, MA
Cinema Marketing Group specializes in in-theater and ice rink advertising programs for local businesses. Their new website needed to clearly showcase their unique advertising opportunities while making it easy for potential advertisers to explore options and get in touch.
Key Features:
Clean, modern design highlighting both theater and ice rink advertising programs
Easy-to-navigate service pages explaining advertising opportunities and benefits
SEO optimization for "local advertising Massachusetts" and cinema marketing searches
Visual showcases of advertising placements and venue partnerships
Simple contact process encouraging businesses to inquire about advertising opportunities
Challenge/Result: Replace an outdated website with a professional website that reflects their 30+ years of local marketing expertise while making unique advertising services easy to understand for potential clients.
Website Design for Infield Tech
Squarespace Website Design | Douglas, MA
Infield Tech provides straightforward, reliable desktop support for small businesses across Massachusetts. Their new website needed to reflect their approachable, jargon-free service style while making it easy for non-technical business owners to understand their value and get help quickly.
Key Features:
Service-focused layout clearly highlighting IT support and desktop solutions
Local SEO optimization for "desktop support Massachusetts" and IT service searches
Quick-access contact options for businesses needing urgent technical support
Client testimonials building trust with small business owners
Clear service descriptions without overwhelming technical jargon
Challenge/Result: Stand out in a competitive IT market by appearing both technically competent and approachable to small business owners who aren't tech-savvy.
Website Redesign for Quantek Instruments
WordPress Website Redesign | Grafton, MA
Quantek Instruments needed a complete website refresh to modernize their online presence while preserving extensive technical product information. The redesign focused on improving visual appeal, user experience, and mobile performance for their specialized instrumentation audience.
Key Features:
Updated color palette and contemporary design elements for modern aesthetic
Enhanced mobile responsiveness for businesses researching on tablets and phones
Improved SEO through keyword rich content and proper hierarchy
Highlighted products through elevated, modern visuals
Challenge/Result: Modernize a dated website with extensive technical content without disrupting established customers' ability to find critical product information.
Website Design for Finish First Floors
Squarespace Website Design | Millbury, MA
Finish First Floors specializes in premium hardwood flooring installation and refinishing. The website design showcases their stunning craftsmanship through visual galleries while making it easy for Worcester County homeowners to explore services and request estimates.
Key Features:
Gallery-focused design beautifully showcasing completed hardwood flooring projects
Mobile-optimized for homeowners researching flooring options on their phones
Service area pages targeting Worcester County and Central Massachusetts towns
Easy quote request forms converting curious visitors into qualified leads
SEO optimization for "hardwood flooring" and floor refinishing searches by location
Challenge/Result: Create a stunning visual showcase that reflects their high-quality craftsmanship while driving leads from homeowners searching for flooring professionals.
Website Design & Branding for Michael Moll Licensed Electrician
Squarespace Website Design & Branding | Northbridge, MA
Michael Moll Licensed Electrician needed a complete brand identity and website that effectively showcased his electrical expertise and commitment to quality service. This project included custom logo design, brand colors, and a professional Squarespace website that builds trust with residential and commercial clients.
Key Features:
Complete brand identity including custom logo, color palette, and typography
Professional website design establishing credibility and trust with potential clients
Clear service descriptions for residential and commercial electrical work
Local SEO optimization for "licensed electrician Massachusetts" searches
Mobile-responsive design with easy-to-find contact information for urgent calls
Challenge/Result: Build a complete brand from the ground up that positions Michael as a trustworthy, professional electrician while driving qualified service calls.
Industries I Serve Across Massachusetts
Studio 3 Elm creates custom Squarespace and WordPress websites for a diverse range of small businesses across Central Massachusetts. Whether you're a service provider, contractor, retail shop, or professional practice, I take the time to understand the unique challenges and opportunities within your industry.
Professional Services: Electricians, IT support, biofeedback practitioners, consultants, and specialized service providers who need to establish credibility and make it easy for clients to book services.
Contractors & Home Services: Flooring companies, landscapers, construction firms, and home improvement businesses that need to showcase their work and generate quality leads.
Marketing & Creative Agencies: Businesses that help other businesses and need a portfolio-style website that demonstrates their expertise and attracts ideal clients.
Retail & E-commerce: Local shops and product-based businesses looking to expand their reach with an online presence that drives foot traffic or online sales.
No matter your industry, the goal is the same: create a website that attracts your ideal customers, clearly communicates your value, and makes it easy for them to choose you. Explore our services to find the right fit for your business:
What Business Owners Say About Their New Websites
“We HIGHLY recommend Studio 3 Elm for anyone looking for a stress & hassle free experience. We are so happy with the experience we had with Studio 3 Elm! Julianna is a pleasure to work with, very knowledgeable, and explains everything wonderfully!”
— Ashley Merrick, JAM Corporation, Worcester, MA
“Julianna is a true professional who took my vision for my hardwood flooring business and turned it into a stunning website. The design is not only beautiful but also incredibly user-friendly, which has already started attracting more customers. Julianna's attention to detail and commitment to excellence are unmatched.”
— Greg Selby, Finish First Floors, Millbury, MA
"I would highly recommend Studio 3 Elm (Julianna). We have an established business/website that needed some redesign and Julianna did a great job. What stood out is her communication, and ability to quickly understand our niche, and what we were looking for in the final product. She accomplished everything we asked for, and added some of her own design schemes that came out looking better than I could have hoped. Thanks Julianna for your great work."
— Chal Congdon, Quantek Instruments, Grafton, MA
Ready to Join These Successful Massachusetts Businesses?
Your business deserves a website that works as hard as you do. Whether you need a brand-new custom Squarespace or WordPress website, a complete redesign, or a full branding and web design package, Studio 3 Elm is here to help your Central Massachusetts business thrive online.
Every project starts with a free consultation where we discuss your goals, your customers, and your vision. From there, I'll create a strategic plan tailored specifically to your business and budget.
What You Can Expect:
Free consultation to understand your unique needs
Custom design that reflects your brand personality
SEO optimization to help customers find you online
Mobile-responsive websites that work on any device
Training and support so you can manage updates confidently
Partnership with a local designer who understands Massachusetts markets
Let's create a website that showcases your story and attracts your ideal customers.
