Squarespace Website Design Project

Laptop displaying the homepage of the new website for Peninsula Irrigation that was designed by Studio 3 Elm and built in Squarespace.
Five irregularly shaped paint swatches showing the color palette used for the Squarespace website design by Studio 3 Elm.
The Irrigation Services page uses a unique design of strategically placed service cards.

Project Overview

The goal of this project was to redesign the website for Peninsula Irrigation Co. with a modern, engaging online presence that reflects the company's expertise while improving search engine visibility. Built in Squarespace, the new website emphasizes the company's unique advantage, licensed plumbers who specialize in irrigation systems, helping distinguish them from other irrigation and outdoor lighting providers on the San Francisco Peninsula.

The design combines a playful, contemporary aesthetic inspired by the company's branding with a clean, intuitive layout that makes it easy for visitors to explore services, learn about the company's expertise, and request an estimate. SEO-focused content and site structure were carefully developed to improve visibility for local search terms while clearly communicating the value of professional irrigation and outdoor lighting solutions. The result is a customized, mobile-friendly website that strengthens the company's brand, showcases its specialized services, and creates a better user experience for potential customers.

Lighting Services page design with a dark background to highlight the images.
Mobile view of the about page for the Squarespace website redesign project.
Logo for Peninsula Irrigation that inspired the new site design.

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