How to Make Your Squarespace Site Load Faster

SEOSQUARESPACE
Written By JULIANNA MOLL

6 Tips For Faster Load Times

 
A woman has a look of concern and frustration on her face as she realizes her Squarespace website is loading slowly.
A man has a joyful expression on his face as he looks at his Squarespace website loading quickly after using the tips in this blog.
 
 

Nobody likes a slow website. In fact, studies show that if your site takes more than a few seconds to load, visitors are likely to click away, and Google may even rank you lower. If you’re using Squarespace, the good news is that you don’t need to be a tech wizard to speed things up. With a few simple tweaks, you can keep your site running smoothly and give your visitors (and Google) a better experience.

Here are some of the easiest ways to make your Squarespace site load faster:

 
 
 

1. Resize and Compress Your Images

Squarespace can handle big images, but that doesn’t mean you should upload them straight from your camera. Large files are one of the biggest culprits for slow sites.

  • Aim for images no larger than 2000px wide for banners and around 1200px wide for regular content.

  • Image file sizes should be no more than 250KB each for most images on the site, and 500KB each for banner images.

  • Use free tools like TinyPNG or Squoosh before uploading to compress images.

  • Preview your images after compressing to make sure quanlity is retained.

 

2. Limit the Number of Fonts and Custom Scripts

Every font and extra script your site loads adds extra bloat to the site files and slows things down.

  • Stick to 1–2 fonts across your site.

  • If you’ve added custom code, review them regularly and remove anything unnecessary.

 
 

3. Use Squarespace’s Built-In Features Instead of Heavy Add-Ons

Squarespace comes with great native blocks for galleries, forms, and video. Embedding too many third-party widgets or plugins can slow your site down.

For example, when adding video, use Squarespace’s built-in Video Block and link to a platform like YouTube or Vimeo. This way, the video is hosted externally (not stored directly on your Squarespace site), which keeps your site loading faster.

 

4. Keep Your Homepage Lean

Your homepage doesn’t need to show everything at once. Too many sections, videos, or large galleries will slow it down.

  • Your Homepage needs to present compelling information and be visually interesting. Use concise text and select strong visuals to convey keywords and hook visitors without creating too much bulk on your homepage. First impressions are the most important!

  • Use call to action buttons to link out to other pages for more details.

 
 

5. Enable AMP (for Blog Posts)

In Squarespace settings, you can turn on Google AMP for your blog. This makes your posts load lightning-fast on mobile devices.

 

6. Regularly Audit Your Site

Just like you’d spring-clean your home, review your site every few months:

  • Remove unused pages or blocks.

  • Check your site speed using PageSpeed Insights.

  • Update your design if needed to keep things light and modern.

 
 
 

Final Thoughts

A fast Squarespace site isn’t just about better user experience. It also helps your SEO and keeps people browsing longer. Start with one or two of the tips above and you’ll likely notice the difference right away.

Want more practical tips? Check out my previous post on Simple SEO Habits for Small Businesses, or reach out if you’d like help optimizing your site.

 
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JULIANNA MOLL
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