Squarespace E-commerce: When It Works and When You Should Use Shopify
Squarespace is a powerful platform to build your business website on. If your business needs an e-commerce store, is Squarespace still the right choice? This blog post walks you through when Squarespace e-commerce capabilities are more than sufficient to manage your webstore, and what situations would warrant looking to another platform.
Squarespace Features Most DIY Builders Completely Miss (But Desperately Need)
There are powerful Squarespace features hiding in plain sight that most DIY builders never discover. This guide walks you through the most valuable Squarespace features that DIY builders miss—features that will make your site more powerful and your life easier.
Squarespace Design Decisions That Kill Conversions (Even Though They Look Good)
If the beautiful website you built for your Massachusetts business isn’t resulting in more calls or customers… it’s possible that the beautiful design you spent weeks perfecting is actually costing you conversions. This guide walks you through the design mistakes that hurt conversions, and more importantly, how to fix them while keeping your site looking professional.
How to Get More Google Reviews for Your Business (Without Being Pushy)
You know Google reviews matter. But asking for reviews feels awkward. You don't want to seem desperate or pushy. Here's the truth: Getting Google reviews doesn't have to feel uncomfortable. With the right approach, timing, and systems, you can consistently generate reviews that boost your rankings and bring in more Central Massachusetts customers.
How to Optimize Your Google Business Profile for Central Mass Businesses
If you run a small business in Central Massachusetts, your Google Business Profile might be the most important marketing tool you're not using to its full potential. In this guide, I'll walk you through exactly how to optimize your Google Business Profile to outrank your Central Mass competitors and attract more local customers.
The Complete Guide to Squarespace for Massachusetts Small Businesses
If you're a small business owner in Central Massachusetts using Squarespace, or interested in using Squarespace, this comprehensive guide will walk you through everything you need to know about using Squarespace to build a professional, high-performing website that attracts local customers and grows your Massachusetts business.
Squarespace vs WordPress for Massachusetts Small Businesses
Which platform is right for your Central Mass business? Compare Squarespace vs WordPress for local businesses in Worcester, Framingham & beyond. Expert advice from Studio 3 Elm.
How to Make Your Squarespace Site Load Faster
Site speed is vital to user experience on your site. If you’re using Squarespace, the good news is that you don’t need to be a tech wizard to speed things up. With a few simple tweaks, you can keep your site running smoothly and give your visitors (and Google) a better experience.
Common Squarespace Design Mistakes You Are Making
I see a lot of small and local businesses who try to DIY their Squarespace site, and the same design mistakes come up over and over. The good news? These are all quick fixes once you know what to look for. Let’s go through the most common mistakes (and how to fix them).
How to Optimize Your Squarespace Website for Mobile View
I’m sharing some of my favorite lesser-known Squarespace tips to help you optimize your site for mobile. With a few adjustments, you can make sure your website looks great, and functions smoothly, on any device.