On-Page SEO for Local Businesses: A Central Massachusetts Guide
On-page SEO is everything you do directly on your website to help Google understand what you do, where you're located, and why you're the best choice for local customers. It's the foundation of ranking well in local search results. In this guide, I'll walk you through exactly how to optimize your website for local search in Central Massachusetts.
How to Optimize Your Google Business Profile for Central Mass Businesses
If you run a small business in Central Massachusetts, your Google Business Profile might be the most important marketing tool you're not using to its full potential. In this guide, I'll walk you through exactly how to optimize your Google Business Profile to outrank your Central Mass competitors and attract more local customers.
The Complete Guide to Squarespace for Massachusetts Small Businesses
If you're a small business owner in Central Massachusetts using Squarespace, or interested in using Squarespace, this comprehensive guide will walk you through everything you need to know about using Squarespace to build a professional, high-performing website that attracts local customers and grows your Massachusetts business.
Squarespace vs WordPress for Massachusetts Small Businesses
Which platform is right for your Central Mass business? Compare Squarespace vs WordPress for local businesses in Worcester, Framingham & beyond. Expert advice from Studio 3 Elm.
How to Make Your Squarespace Site Load Faster
Site speed is vital to user experience on your site. If you’re using Squarespace, the good news is that you don’t need to be a tech wizard to speed things up. With a few simple tweaks, you can keep your site running smoothly and give your visitors (and Google) a better experience.
Common Squarespace Design Mistakes You Are Making
I see a lot of small and local businesses who try to DIY their Squarespace site, and the same design mistakes come up over and over. The good news? These are all quick fixes once you know what to look for. Let’s go through the most common mistakes (and how to fix them).
How to Optimize Your Squarespace Website for Mobile View
I’m sharing some of my favorite lesser-known Squarespace tips to help you optimize your site for mobile. With a few adjustments, you can make sure your website looks great, and functions smoothly, on any device.
Do I Need Google Ads?
If you’re a small or local business owner, you’ve probably asked yourself: Do I need Google Ads? It’s a smart question. With so many marketing options out there (social media, SEO, flyers, networking) it’s not always clear whether paid ads on Google are the right move. Let’s break down what Google Ads are, how they work, when they’re beneficial, and when they may not be the best fit for your business.
How to Keep Your Local Business Showing Up on Google
When you run a local business, it can feel overwhelming to keep up with Google’s ever-changing algorithms. The good news? You don’t need to master complicated SEO tricks or spend hours glued to analytics to stay visible!